Kit vs Brevo for Small Business Email Marketing: Which One Actually Fits You?

Quick verdict: If you're a solo creator or blogger building a newsletter, Kit is built for that world. If you're a small business managing customer relationships across email, SMS, and automation, Brevo does more for less at almost every stage.

What each tool is actually built for

Kit (formerly ConvertKit) was built for creators — writers, coaches, course sellers, newsletter operators. It centers on a single-subscriber view: no matter how many tags or sequences someone's in, you never pay twice for the same person. Its strength is automation built specifically for growing and monetizing an audience, not running a full business.

Brevo (formerly Sendinblue) is a broader marketing suite — email, SMS, and marketing automation in one package, aimed more at small businesses managing customer relationships than solo creators managing a fan base.

Pricing comparison

	Kit	Brevo
Free tier	Up to 10,000 subscribers, unlimited sends	300 emails/day, up to 100,000 contacts
Entry paid tier	Creator, $39/mo (1,000 subscribers)	Starter, $9/mo (5,000 sends)
Mid tier	Pro, $79/mo	Standard, $18/mo
Pricing model	Scales by subscriber count	Scales by email volume, not contact count

The key difference: Kit charges by how many people you have; Brevo charges by how many emails you send. If you have a large contact list but don't email often, Brevo is dramatically cheaper. If you send frequently to a smaller list, Kit's flat unlimited-sends model can work out better.

Automation & audience-building features

Kit leans into landing pages, digital product sales, and subscriber tagging built for growing an audience organically. Brevo leans into multi-channel automation (email + SMS together) and includes basic CRM-style contact management — useful if you're tracking customer relationships, not just subscriber growth.

Who should pick which

Pick Kit if: you're a solo creator, blogger, or course seller whose main goal is growing and monetizing a newsletter audience.
Pick Brevo if: you're a small business that needs email + SMS + lightweight CRM in one tool, and your contact list is larger than your sending frequency.

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