Skip to main content

Posts

Showing posts with the label Email Marketing

Kit vs Brevo for Small Business Email Marketing: Which One Actually Fits You?

  Kit vs Brevo for Small Business Email Marketing: Which One Actually Fits You? Quick verdict: If you're a solo creator or blogger building a newsletter, Kit is built for that world. If you're a small business managing customer relationships across email, SMS, and automation, Brevo does more for less at almost every stage. What each tool is actually built for Kit (formerly ConvertKit) was built for creators — writers, coaches, course sellers, newsletter operators. It centers on a single-subscriber view: no matter how many tags or sequences someone's in, you never pay twice for the same person. Its strength is automation built specifically for growing and monetizing an audience, not running a full business. Brevo (formerly Sendinblue) is a broader marketing suite — email, SMS, and marketing automation in one package, aimed more at small businesses managing customer relationships than solo creators managing a fan base. Pricing comparison K...

AI Email Marketing for Small Business: Free vs Paid Tools Compared

  Talk to most small retailers about email marketing, and you'll often get a shrug. It's seen as something formal — a corporate tool for sharing high-level company updates, not something a local shop or small service business actually needs. That perception is genuinely holding a lot of small businesses back. The truth is, email marketing today looks nothing like that stiff, "office memo" version most people picture. With AI built into modern tools, it's become one of the most personal, low-cost ways to actually stay in touch with customers — reminding them you exist, sharing offers, and building the kind of repeat business that keeps a small shop alive. Why Small Businesses Underuse Email Marketing The biggest misconception is that email marketing requires a big list, a dedicated person, or "professional" content. In reality, even a small list of 50-100 customers who've bought from you before is genuinely valuable — email consistently has one ...